Perspectives
Strategy

Everyone Is Building for the Wrong Customer

By Punit Thakker2026-09-305 min read
Punit Thakker— Strategy

Everyone Is Building for the Wrong Customer

The fintech industry raised $500B in a decade — and most of it chased customers who already had bank accounts. Here's why that's the biggest strategic error in financial services history, and who's starting to fix it.

Full article coming soon.

Portrait of Punit Thakker
About the author

Punit Thakker

Executive Director — Fintech, Blockchain & Digital Assets, ASK Group · Founder, Drongo Ventures

Punit has spent more than two decades inside the machinery of payments — from the founding team that brought PayPal to India to advising the Central Bank of the UAE.

Want to discuss this topic?

Punit advises on payments, digital assets and fintech strategy.

Get in touch

Let's talk fintech, digital assets or your next deal.

Send a message